Fashion Revolution Week

Logo by SamFashion Revolution is a not-for-profit global movement that was founded by British fashion designers Orsola de Castro and Carry Somers following the collapse of the Rana Plaza garment factory in Bangladesh on April 24, 2013 that killed 1,134 people and injured another 2,500. Fashion Revolution campaigns for a clean, safe, fair, transparent and accountable fashion industry; one that that conserves and restores the environment and values people over growth and profit. Over the past ten years, it has grown to become the world’s largest fashion activism movement, mobilizing citizens, brands and policymakers through research, education and advocacy. Every year, they organize Fashion Revolution Week in April, but this year’s campaign is marking a decade of active campaigning with ten days of action running from April 15 to 24.

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I don’t consider myself a fashion activist, but I do believe that everyone has a part to play in building a fashion industry that puts people and the planet first. Until our our clothing is made in safe, clean, and fair ways, we’re all part of the problem.

Those of us who live in North America have little choice but to buy clothes that are produced overseas and it’s virtually impossible to find out whether they are made in sweatshops where workers are exploited and forced to work in unsafe conditions or manufactured in socially and environmentally responsible factories. So, what can we do? How can we be part of the solution instead of the problem?

Overconsumption has become a huge problem. Apparently, the number of clothes that the average consumer purchased between 2000 and 2014 increased by 60 percent and those clothes tended to kept about only half as long as in the past. Individually, we can do our part by buying less and choosing quality over quantity. After all, how much do we really need hanging in our closets? At least one of the fashion bloggers that I follow has committed to The Rule of 5, planning to buying no more than five new fashion items this year. She’s decided to explore second-hand shopping which, as you know, is one of my favourite ways to add to my wardrobe.

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Another way that we can take action is to extend the life of our clothing by learning to mend, repair, and upcycle. In cities around the world Fashion Revolution activists are planning to come together in public spaces tomorrow to work on personal mending projects while drawing attention to the goals of the movement. That reminds me that I still have two pieces set aside from my recent closet cull waiting for some simple upcycling. Though I won’t be doing it in a public place, perhaps that should be my Fashion Revolution Week project.

9 thoughts on “Fashion Revolution Week

  1. I am one that hates to go buying new clothes when I have perfectly good ones hanging in my closet. But saying that I do like to have something different to wear. If I see something that catches my eye and will fit I will buy it and when I get home will take something out of my closet that I haven’t worn in some time. Also I turn my hangers around, if I haven’t worn that in a year, I will not be wearing it and will donate it. I also walk through second hand stores on my travels but very seldom find anything I like that will fit. Us bigger ladies wear our clothes out it seems.

    • Your comment makes me wonder if there’s a difference between how those of us who live in rural areas without clothing stores nearby and those who live in cities shop for clothes.

      • I think there is as I know my daughter and grand daughter both that live in the city will buy clothes more often as they go shopping more often than we do just because and they both enjoy shopping I don’t, I do it because I have to. Lol

        • I think you’re right. Our opportunities to shop are much more limited, so I suspect that we’re more intentional about looking for things we need as opposed to browsing and buying on impulse. Perhaps not so true for those who like to shop online, but I don’t.

  2. I have set a small goal for myself.. see how long I can go without adding to my wardrobe. I spent many years of my life not really having extra money to buy clothes. And I have never been a fashionista! But in recent years, I find I have added lots to my closet. So for now, I want to really give pause, and think before I buy. Oh and dear Elaine, you do write interesting articles! Thank you.

    • Thank you, Trudy! I do like to write things that are thought provoking. Many fashion blogs are all about advertising and selling for the brands that sponsor them, but I’m not even slightly interested in going that direction.

  3. I’m fortunate because the small town Kingsville Ont next to where I live has 3 nice ladies wear boutiques that all carry some made in Canada clothes. In today’s prices they have affordable well made selections and some higher price points. I shop the sales and stick to less trendy styles

  4. Pingback: My Fashion Revolution Week projects | Following Augustine

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