Since reading Breaking the Age Code and featuring it as my July Book of the Month, I’ve been doing what the author, Dr. Becca Levy, suggested and looking more closely at the messages that I see about aging in the media, in advertising, and on social media. While this topic is much broader than just fashion, I think it’s appropriate for a Friday post because so much of what we see about age is directed at women and their appearance. Take the article that I saw posted on Facebook recently for example. “40+ Short Haircut Tips and Styles That Make Us Look 20 Years Younger”  sounds innocent enough until you ask yourself, why should we want to look 20 years younger? What’s wrong with looking 40, 50, or even 80? The message is that young is good, young is beautiful, and old is not. 

Thankfully, there are positive messages to be found too. “72 is the new 30! Get fit at any age along with this 72 year old fitness star!” implores an ad for an online fitness program. Scientists claim that life expectancy has increased to such an extent that a 72-year-old person today has the same probability of dying as a 30-year-old primitive hunter-gatherer would have had. Hence the saying, 72 is the new 30. That’s good news, I think, but the real message of the ad is that at 72 we can still be active and physically fit.

In contrast, look at this meme taken from Facebook.

What? We’re old and washed up at 50? Maybe this is supposed to be funny, but it’s exactly the kind of self-defeating, negative message about aging that Dr. Levy wrote about.

Instead, here’s the kind of message we should be seeing.

This the the kind of age belief that can add years to your life and quality to your years. In the long run, you’ll probably look better than the gal who’s lying on the heating pad eating nachos too!