If you haven’t read the first two instalments of this series about age related invisibility or Invisible Woman Syndrome, you can find them here and here. Today we’ll bring the series to a close by looking at how style can help us be more visible.

We could dress like 101-year-old style icon, Iris Apfel, but that might not be our best option!

Instead, let’s begin by thinking about style adjectives. What do you want your appearance to say about you? I’m sure you wouldn’t pick words like old, tired, or boring. No! Instead, we want to tell the world around us that we are current, confident, approachable, and comfortable with who we are. So, how do we do that?

Notice that I didn’t include words like young, youthful, or trendy. We want to be noticed for who we are, not for trying to be something we’re not. Those of us who’ve been around for 50 years or more are never going to be young again, nor do most of us want to be, but great style is possible no matter how old you are. Pay attention to trends, but add them to your wardrobe judiciously. Stay abreast of what’s modern, fresh, and relevant, but consider adding bits that are on-trend to an otherwise classic wardrobe.

Vibrant, visible women ignore so-called fashion rules and dismiss antiquated ideas of what’s “age-appropriate”. Instead, wear what makes you feel confident and present. Wear what makes your heart sing! When you do that, you’ll walk into a room with a bounce in your step and your head held high and people will notice. Being visible is about more than what you wear; it’s about attitude!

Don’t be afraid to wear colour. Neutrals might form the core of your wardrobe, but you don’t want to look drab. Even a small pop of colour can add interest and visibility to an outfit. Just make sure that you know which colours suit your skin tone and wear those close to your face.

Play with accessories. A statement necklace, an interesting bracelet, a colourful scarf, or a unique handbag will help you stand out.

Finally, wear a smile! It’s an inexpensive fashion accessory that’s available to everyone! Research has actually shown that people who smile regularly appear more confident and are more likely to be approached by others.

And it doesn’t cost a cent!