In a world where women and children are fleeing a war torn country with nothing but the clothes on their backs and the few possessions that they can carry, does fashion really matter? In a time when opposing opinions about wearing masks and getting vaccinated have torn families and friendships apart, does fashion matter? In a patriarchal world where International Women’s Day has just pointed out gender disparity in vital areas such as education and health care, does fashion matter? These are questions I’ve been asking myself as I wrestled with what to write about today. Perhaps writing about fashion is too frivolous, or is it?

In the light of eternity, maybe fashion doesn’t matter, but it matters to Farah, a young mother in Pakistan who took out a Kiva loan to buy a new sewing machine. With it, she can supplement her husband’s meagre income by making clothes to sell and thus afford to send her children to school.

From growing and processing cotton and other fibres to the finished product, the fashion and textiles industry employs millions of people worldwide – roughly one in eight workers globally. Add the retail workers involved in selling the clothes and fashion matters to a lot of people!

Then there’s the question of whether or not fashion matters to us personally. Enclothed cognition is a term that relates to the effect that clothing has on the way a person thinks, feels, and functions. Studies actually show that what we wear directly affects our behaviour, attitudes, personality, mood, confidence, and even the way we interact with other people. If that’s the case, perhaps fashion really does matter. Perhaps it’s part of self-care. How we dress can reflect our personality, character, and mood. It’s a way to express our individuality and creativity. So, in this day and age, when life sometimes seems heavy or overwhelming, think about those outfits that you feel happiest wearing, the ones that you receive the most compliments on, and wear those. Let fashion give you a boost!