Cosmetics

Age isn’t something to be ashamed of

/ edebock / 4 Comments

Logo by SamFacebook obviously knows that I’m an older woman and it seems to think that my greatest desire in life ought to be to look younger. I’m constantly bombarded by articles and advertisements telling me how to hide my age. Articles like “the 10 things a woman over 50 should never wear” or “12 fashion mistakes that make you look old”. The latest one featured hairstyles that older women should never wear. I was astonished to see these photos included in that article.

Astonished, perhaps, because this is pretty much how I’m wearing my hair these days, but also because I think both women look quite stunning. Apparently, however, short haircuts like this draw attention to the face; that poor old wrinkled face! So what are we supposed to do when we reach a certain age? Hide our faces behind long shaggy hair? Wear a burka? I think not!

As long as I can remember, advertising aimed at women has screamed one message loud and clear… youth equals beauty! We have been hoodwinked into believing that we lose value as we age. As a result, many women go to great lengths to try to fight off the natural effects of passing years.

Several years ago, American professor and humorist, Gina Barreca, wrote this in an article for Psychology Today.

I refuse to spend money on so-called “anti-aging” products. I want to age. The opposite of aging isn’t staying young; that is not an option. The opposite of aging is death. And for that, you don’t need neck cream!

Amen! I love that.

I also love the fact that, thanks to the pandemic and not being able to visit their hairdressers for an extended period of time, many women let their hair go grey and discovered that they actually liked it. I have no problem with a woman colouring her hair if that’s what she wants to do, but I do have a problem with her feeling that she has to in an attempt to hide her age. Age isn’t something to be ashamed of!

In the same article, Barreca points out that the people who peddle high-priced products that promise to make us “look barely post-adolescent” aren’t looking at our faces; they’re looking at their bottom line. They really don’t care if we look young, old, or in-between; they just want to make a dollar. If you don’t think that’s true, look at the statistics. The global cosmetics industry is valued at $571.1 billion USD. Approximately $49.2 billion is generated by cosmetics sales in the United States each year and the average American spends between $244 and $313 on cosmetics every month! That’s absolutely astonishing!

I agree with 64-year-old actress, Jamie Lee Curtis, who once said, “I am pro-aging. I want to age with intelligence, and grace, and dignity, and verve, and energy.” Apparently, she’s also in favour of very short haircuts on older women.

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Fashion and cosmetic brands join the war against Covid-19

/ edebock / 6 Comments

LogoFashion may seem frivolous, especially in times such as these, but many in the industry have shown their true colours and joined the fight against Covid-19 in some very practical ways.

Take fashion designer, Christian Siriano, for example. Siriano, who has dressed the likes of Michelle Obama, Taylor Swift and Whoopi Goldberg, initially closed his studio due to the pandemic. After receiving special permission from New York governor, Andrew Cuomo, to reopen as an “essential” business, however, he gathered his team together and set up an assembly line to produce surgical masks. Working six feet apart, of course, they turned out almost 2000 masks in the first week of production.

Balenciaga, Prada, Gucci, Yves Saint Laurent, Chanel, H&M, Zara, Hanes, and Uniqlo are amongst many other brands, both luxury and fast fashion, who have made the switch to producing masks. In addition, Prada has been financing the ICUs in three new hospitals in Milan and Gucci committed to producing 55 000 medical coveralls as well as more than one million masks. American department store chain, Nordstrom, has teamed up with Kaas Tailored to have their alterations teams in several US states sew more than 100 000 masks.

Joanna Griffiths, founder and CEO of Canadian intimate apparel brand, Knix, while exploring whether or not that company’s leakproof nursing bras could be transformed into masks, discovered that two of Knix’s main product vendors also own factories that produced PPE (Personal Protective Equipment such as masks and gowns). Deciding that the best way Knix could help would be to purchase finished PPE rather than reinventing their own product, Griffiths launched a GoFundMe campaign that surpassed its original goal of $50 000 in just 48 hours. Should you wish to contribute, the campaign continues and you can find it here.

Canadian winter coat manufacturer, Canada Goose, has pressed its factories in Winnipeg and Toronto into service producing patient gowns and scrubs for frontline healthcare workers. Jockey has been providing healthcare workers with Tier 3 isolation gowns and others using their resources to produce gowns, scrubs, and masks include Nieman Marcus working in conjunction with JOANN fabric and craft stores, and Gap Inc. which includes  the Gap, Old Navy, Athleta, Banana Republic, Intermix, Hill City, and Janie and Jack brands. Ralph Lauren is also producing masks and gowns  and the charitable arm of that company, the Ralph Lauren Corporate Foundation, is donating $10 million toward the global Covid-19 response.

You’ve probably heard about breweries producing antibacterial hand sanitizers, but they aren’t alone in that endeavour. Many cosmetic and fragrance brands have also turned their factories into production facilities for hand sanitizer. These include Estée Lauder, Guerlain, Parfums Christian Dior, LVMH, Givenchy, Coty, L’Oreal, and the Orly nail brand. Estée Lauder has also given a $2 million grant to Doctors Without Borders/Médecins Sans Frontières to support relief efforts in countries that lack the resources to combat the virus on their own.

Shoe companies are also getting involved. Crocs is donating a free pair of shoes (including shipping) to frontline health care workers. If you’re a healthcare professional, simply visit their website to request a pair. Allbirds began by donating $500 000 worth of shoes to healthcare workers and others on the frontlines. Now they’ve launched a “Buy a Pair, Give a Pair” campaign which allows customers who buy a pair of shoes for themselves to automatically provide a pair to a medical worker. If you aren’t interested in purchasing for yourself, you can simply donate a pair through the program. Find the information on this campaign here.

Numerous other fashion and cosmetic brands are finding unique ways to contribute to the worldwide fight against Covid-19. Fashion label, Michael Kors, pledged $1 million to New York based relief efforts with the designer himself personally pledging an additional $1 million. Saks Fifth Avenue is donating $600 000 to support patient care  and to address mental health needs in response to the pandemic. Kenneth Cole is donating 20% of sales to the World Health Organization’s Solidarity Response Fund. Body Shop is donating 30 000 units of cleansing products to shelters and senior centres across the United States and Canada. Finally, MAC Cosmetics is donating $10 million to 250 organizations worldwide that are committed to fighting Covid-19 as well as donating 100% of Viva Glam lipstick sales to vulnerable communities that have been impacted by the virus.

I’m certain that my research hasn’t turned up every fashion and cosmetic brand that is contributing in a meaningful way to the Covid-19 response. If you’re aware of others, please include them in the comment section and let’s all do our part by supporting these businesses both now and in the days to come!

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A model who embraced her age

/ edebock / 6 Comments

LogoIt was with sadness that I learned yesterday of the death of 67 year old Cindy Joseph on July 12.

Ms. Joseph, began her career in the late 1970s working as a make-up artist for fashion and beauty photographers. In 1999, at the age of 49, on the very day that she cut off the last remaining bit of her coloured hair and fully embraced her gray, she was approached on the street by a casting agent and asked to model for a Dolce and Gabbana ad campaign. That ignited her modeling career with Ford Models Inc. In her 50s and 60s she modeled for companies like Olay, Elizabeth Arden, Anthropologie and Ann Taylor.

“I certainly didn’t fit the status quo of the modeling world,” Ms. Joseph told Yahoo Beauty in an interview last year. “I was 49 years old — I was under 5-foot-8, my hair was gray. Hello! I had crow’s feet!”

What she didn’t mention was the fact that she was stunning!

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Cindy Joseph on the front cover of Viv magazine – July 2007

Ms. Joseph encouraged women to embrace their age instead of trying to conceal it. She believed that fixating on youth was unhealthy and an ineffective beauty strategy contending that many cosmetic companies failed their wearers by trying to mask the signs of aging. In 2010, she launched BOOM! by Cindy Joseph, her own “pro-age” skin and cosmetics line consisting of natural moisturizers and easy to use multitasking “Boomsticks” that act as lipstick, blush, and eyeshadow.

Cindy Joseph died after a valiant battle with soft tissue sarcoma, a cancer that attacks the soft tissues of the body.

Cindy Joseph

Luscious lips

/ edebock / 2 Comments

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LogoDid you know that lip colour fades with age? I didn’t either.

I was in my teens when I first tried wearing lipstick and I hated it. It felt waxy and it dried out my lips. That was when I decided that I really didn’t need it anyway as I was blessed with plenty of natural pigment in my lips. A bit of gloss was all that was needed to dress them up.

Not so anymore. I’ve started to notice that without lipstick, I often look a bit washed out. At first, I attributed it to the fact that my wardrobe is largely neutral in colour, but then I learned that as we mature, we experience natural loss of lip pigment. We also lose lip volume with age which accentuates the loss of colour.

So, lipstick it is, but how to choose from the myriad of options that are available?

Lipstick composition hasn’t changed much over the years, but I find that the moisturizing formula of Revlon Super Lustrous Lipstick works well for me so I’m sticking to that brand. If you have trouble with lipstick drying out your lips, I’d recommend giving it a try.

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Once you find a brand that you’re comfortable with, there’s still the question of colour. So many choices! Here are a few tips that might help.

Choose colours that enhance your skin tone. If your skin has warm undertones, experiment with shades of coral, peach, copper, or bronze. If your skin has cool undertones, try mauve, mocha, cranberry, or wine colours.

Every woman can wear red, but we shouldn’t all wear the same red. As with clothing, especially anything worn close to your face, skin with warm undertones looks best with an orange-based red while skin with cool undertones looks better with a blue-based shade.

Unless you shop at a high end cosmetic counter that provides alcohol to clean the tester as well as sterile brushes or cotton swabs to apply the sample colours, you won’t want to apply the tester lipstick to your mouth. Rather than testing the lipstick on your wrist or the side of your hand, test it on the pads of your fingertips which are much closer to your lip colour.

For a subtle everyday look, choose a colour that’s just a bit darker or brighter than your natural lip colour. For dressier occasions, go for dramatic lips or eyes, but not both.

Don’t try to match your lip colour too closely to your clothing. For example, if you’re wearing a bright red dress, a lipstick in the same colour will be overwhelming. Perhaps try a darker shade.

Don’t forget that you can create your own lipstick colours by blending more than one. If one of my darker colours seems a bit too bold, I simply add a light coat of my more subtle everyday colour to tone it down a bit.

Most important of all, remember that these are just guidelines. Rules are meant to be broken. First and foremost, wear what makes you feel confident and happy and don’t forget, once you’ve coloured those lips, add a smile!

Please note: This is not a sponsored post.

Shoppers Drug Mart Beauty Gala

/ edebock / 2 Comments

Shoppers Drug Mart Canada is a huge supporter of both the Canadian Breast Cancer Foundation and the Look Good Feel Better program that offers workshops for women battling cancer to help them deal with the appearance related aspects of the disease and its treatment. Yesterday, Shoppers stores across Canada hosted their annual Holiday Beauty Galas to raise funds for these two worthy causes. Galas across the prairie provinces and in the Maritimes were held in support of Look Good Feel Better while those in the rest of the country supported the Canadian Breast Cancer Foundation.

I wasn’t actually aware of the Shoppers galas until I was asked to write a brief testimonial about my experience as a Look Good Feel Better workshop participant for possible use in publicizing the events. I soon learned that half ($5) of each ticket sold is donated to the cause and the other half is actually returned to the participant in the form of a coupon that is redeemable on any purchase of cosmetics, fragrance or jewellery made during the event. Participants are able to book time with Shoppers Drug Mart beauty consultants during the event for skin analysis and/or cosmetic tips and makeovers.

When I arrived at the Camrose Cornerstone Shoppers Drug Mart yesterday morning, I was warmly greeted by three of the store’s beauty experts. When they learned that I’m a cancer patient and that I have attended a Look Good Feel Better workshop, they treated me like visiting royalty! My makeover began with Teia who started by using a BB cream to even out my skin tone and then showed me how to add contouring. Next, Sherry did my eye makeup and added a bright lipstick to finish the look. I felt pampered and came away looking great, if I do say so myself! I love the fact that I didn’t look overdone and I really appreciate the fact that there was absolutely no pressure to purchase any of the products that were used. I’m also looking forward to trying out the many product samples in the gift bag that I received!

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Thank you Teia, Sherry, Jocelyn and Shoppers Drug Mart! I’m already looking forward to next year’s gala.

Look Good, Feel Better

/ edebock / 16 Comments

There is no question that when a woman looks good, she feels better.

When I walked into the Cross Cancer Institute yesterday, it was nice to know that I wasn’t there for a test, a treatment or a consultation with the medical team who care for me. This time, I was there for a two hour Look Good Feel Better workshop sponsored by the Canadian Cosmetic, Toiletry and Fragrance Association. The program, which is free of charge to all participants, is designed to help women with cancer feel better about themselves and thus face their illness with greater confidence.

When I registered for the workshop, I was told that I would receive a kit containing a variety of cosmetic and personal care products. I expected a small collection of samples from the various CCTFA member companies but I greatly underestimated their generosity and was completely blown away by what I actually received.

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In addition to many cosmetic companies, Look Good, Feel Better has several other corporate sponsors including Shoppers Drug Mart, Winners, WestJet and The Globe and Mail. Over 1800 volunteer cosmetic advisers and hair alternative specialists give generously of their time to bring the program to cancer care centres across the country. The ratio of volunteers to participants at yesterday’s seminar was almost one to one!

The session started with tips and techniques for properly cleansing skin and applying make-up. I have been meticulous about skin care for many years, cleansing and moisturizing every morning and night, but when it comes to make-up, I’m a minimalist. If I’d joined the recent craze and posted a no make-up selfie on Facebook, it wouldn’t have looked very different from my usual day-to-day appearance. I feel naked without mascara and I often use a bit of blush to add some colour to my otherwise pale complexion but that’s about all unless I’m going somewhere special. Then, I might use a tinted moisturizer and add some eye shadow. When I was teaching school, I always used an under eye concealer but when I retired, the dark circles under my eyes magically disappeared and I quit using it! It was actually fun to follow the 12 step program and put on my full face yesterday and I was quite happy with the results!

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I was a little disappointed that not much was said about the effects that cancer and it’s treatment can have on the skin but I’ve since discovered that the Signature Steps guide that came with my kit contains some of that information. It also includes sections on body care, hair removal, eye care, oral care, nail care, nutrition and exercise, all topics that weren’t covered in the session.

I’ve always said that if I lost my hair to cancer (which I probably won’t), I wouldn’t bother with a wig. I had my head shaved as part of a cancer fundraiser several years ago and absolutely loved it. After the hair alternatives portion of yesterday’s workshop, however, I’m not so sure. There are so many cute wigs to choose from!

Already bald, as the result of chemotherapy, Tracy, like several of the other ladies, entered the room looking pale and apprehensive. As she applied her make-up, her face began to glow. It’s amazing what a difference something as simple as drawing eyebrows onto a hairless face can make! When it was time for someone to volunteer to model the wigs, Tracy raised her hand. As wig after wig was placed on her shiny head and we all oohed and aahed over how attractive she looked in several of them, she truly came to life!

What a blessing it was for each of us to leave a place where we’ve spent some of the most stressful moments of our lives with smiles plastered across our freshly made up faces! Thank you, CCTFA!