Age beliefs

Opposite views of aging

/ edebock / 2 Comments

Logo by SamSince reading Breaking the Age Code and featuring it as my July Book of the Month, I’ve been doing what the author, Dr. Becca Levy, suggested and looking more closely at the messages that I see about aging in the media, in advertising, and on social media. While this topic is much broader than just fashion, I think it’s appropriate for a Friday post because so much of what we see about age is directed at women and their appearance. Take the article that I saw posted on Facebook recently for example. “40+ Short Haircut Tips and Styles That Make Us Look 20 Years Younger”  sounds innocent enough until you ask yourself, why should we want to look 20 years younger? What’s wrong with looking 40, 50, or even 80? The message is that young is good, young is beautiful, and old is not. 

Thankfully, there are positive messages to be found too. “72 is the new 30! Get fit at any age along with this 72 year old fitness star!” implores an ad for an online fitness program. Scientists claim that life expectancy has increased to such an extent that a 72-year-old person today has the same probability of dying as a 30-year-old primitive hunter-gatherer would have had. Hence the saying, 72 is the new 30. That’s good news, I think, but the real message of the ad is that at 72 we can still be active and physically fit.

In contrast, look at this meme taken from Facebook.

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What? We’re old and washed up at 50? Maybe this is supposed to be funny, but it’s exactly the kind of self-defeating, negative message about aging that Dr. Levy wrote about.

Instead, here’s the kind of message we should be seeing.

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This the the kind of age belief that can add years to your life and quality to your years. In the long run, you’ll probably look better than the gal who’s lying on the heating pad eating nachos too!

Book of the month – July 2023

/ edebock / 1 Comment

Breaking The Age Code

Becca Levy, PhD

Screenshot 2023-07-14 at 10.05.53 PMHow would you like to extend your life by 7.5 years? According to Dr. Becca Levy, Yale professor and leading expert on the psychology of successful aging, you might be able to do just that!

Breaking the Age Code is a fascinating book that could literally revolutionize how you think about aging. Levy’s premise is that our age beliefs, what we think about older people and about getting older, influence how we age. She presents both factual evidence and interesting anecdotes showing that having positive age beliefs results in better physical and mental health in our senior years and actually extends life expectancy. This makes sense when you consider that having positive age beliefs promotes physical exercise as well as social and intellectual engagement and diminishes stress.

Unfortunately, we who live in North America and Europe are constantly bombarded with negative age beliefs. Even saying that someone is having a “senior moment” suggests that there is truth to the all too commonly accepted stereotype that our brains inevitably deteriorate as we get older. In reality, people of all ages experience these momentary memory lapses and there is tremendous variability in how our brains function as we age.

Breaking the Age Code presents us with easy-to-follow techniques for shifting our age beliefs from negative to positive. The first step involves becoming aware of our own age beliefs as well as recognizing the ageism that is so prevalent in our society. The book is also a call to stand up against ageism and its negative effects.

Not only is Becca Levy one of the world’s leading experts on aging and longevity, but she’s also a wonderful storyteller. Her book is both informative and inspiring and would be of benefit to readers of all ages, those who will be old someday and those who already are.