Ever since the Barbie movie, featuring Margot Robbie and Ryan Gosling, was released last month, women and girls of every age (and men too) have been flocking to the theatres dressed in pink. Pink is definitely having a big moment in the fashion world!

Historically, pink was just another colour worn by men and women alike and, in many parts of the world, it still is. In North America, however, it’s been considered a feminine colour since the 1920s when US department stores arbitrarily made the decision that blue would be for boys and pink for girls. Later came an era when pink was thought to be too girly. Women who loved pink weren’t taken seriously and boys who wore pink were accused of being gay. All those stereotypes have been shattered by the Barbie movie phenomenon.

Living where I do, two hours from a major shopping mall, I haven’t been in a clothing store for quite awhile, but a quick look at a few of my favourite Canadian retailers online turned up an amazing array of pink; every shade of pink imaginable, but especially Barbie’s iconic hot pink.

There were casual clothes, of course, like this tank top and wide-legged linen cargo pants from Reitmans.

But also dressier pieces like this satin wrap skirt from Ricki’s.

And even business appropriate suits and blazers like these from Cleo and Ricki’s.

I can imagine Barbie wearing a bright pink trench coat, can’t you? This one’s from Reitmans.

The only pink in my wardrobe is a couple of golf shirts and special bright pink hoodie that I’ve had for many years, but if I was in the market for new walking shoes, I’d definitely consider these Asics from the Marks website!

But, back to the Barbie movie. I haven’t seen it myself and I don’t know that I will, but I did see a trailer that looked like it might be fun. What is it though that is drawing huge crowds to a movie about a doll having an existential crisis and venturing into the real world? Certainly one of the things driving the phenomenon is nostalgia. Women who grew up playing with Barbie can relive a part of their childhood and in many cases, share the experience with their daughters and granddaughters.

I never had a Barbie doll. I was 6 when Mattel officially introduced her to the world on March 9, 1959. Perhaps my mother was a woman before her time, but from the beginning, she didn’t like the unrealistic beauty standards presented by the doll. About that time, she and my father made a trip to the States. There, she bought my little sister a Vogue Ginny doll and me a Jan. Compared to Barbie, with her ridiculously minuscule waist, Jan had some meat on her bones and was definitely more pleasing to my mother’s sensibilities. Somewhat later, my sister and I both received a Tammy doll for Christmas. Tammy was created by the Ideal Toy Company and made her debut in 1962. She was portrayed as an American teenager with a “girl next door” image. Although I didn’t have a Barbie, I did have her younger sister, Skipper, and she was probably my favourite of the three.

Perhaps for girls and women who did grow up with Barbie, her iconic pink evokes not only nostalgia, but a sense of fun and escape to a time when life was more carefree and joyful. That would certainly explain the crowds dressed in pink lining up at the box offices and the influx of pink in clothing stores this summer!

What about you? Did you play with Barbie? Have you seen the movie? If so, did you dress in pink? I’d love to know your thoughts on the movie, the hoopla surrounding it, or the colour pink in general.