Facebook obviously knows that I’m an older woman and it seems to think that my greatest desire in life ought to be to look younger. I’m constantly bombarded by articles and advertisements telling me how to hide my age. Articles like “the 10 things a woman over 50 should never wear” or “12 fashion mistakes that make you look old”. The latest one featured hairstyles that older women should never wear. I was astonished to see these photos included in that article.

Astonished, perhaps, because this is pretty much how I’m wearing my hair these days, but also because I think both women look quite stunning. Apparently, however, short haircuts like this draw attention to the face; that poor old wrinkled face! So what are we supposed to do when we reach a certain age? Hide our faces behind long shaggy hair? Wear a burka? I think not!

As long as I can remember, advertising aimed at women has screamed one message loud and clear… youth equals beauty! We have been hoodwinked into believing that we lose value as we age. As a result, many women go to great lengths to try to fight off the natural effects of passing years.

Several years ago, American professor and humorist, Gina Barreca, wrote this in an article for Psychology Today.

I refuse to spend money on so-called “anti-aging” products. I want to age. The opposite of aging isn’t staying young; that is not an option. The opposite of aging is death. And for that, you don’t need neck cream!

Amen! I love that.

I also love the fact that, thanks to the pandemic and not being able to visit their hairdressers for an extended period of time, many women let their hair go grey and discovered that they actually liked it. I have no problem with a woman colouring her hair if that’s what she wants to do, but I do have a problem with her feeling that she has to in an attempt to hide her age. Age isn’t something to be ashamed of!

In the same article, Barreca points out that the people who peddle high-priced products that promise to make us “look barely post-adolescent” aren’t looking at our faces; they’re looking at their bottom line. They really don’t care if we look young, old, or in-between; they just want to make a dollar. If you don’t think that’s true, look at the statistics. The global cosmetics industry is valued at $571.1 billion USD. Approximately $49.2 billion is generated by cosmetics sales in the United States each year and the average American spends between $244 and $313 on cosmetics every month! That’s absolutely astonishing!

I agree with 64-year-old actress, Jamie Lee Curtis, who once said, “I am pro-aging. I want to age with intelligence, and grace, and dignity, and verve, and energy.” Apparently, she’s also in favour of very short haircuts on older women.