One of my fashion goals for 2019 is to resist the pressure of friends or family to buy clothing that they like, but that isn’t right for me. The only way that I can accomplish that is to know what is right for me; to know my own personal style. I’ve had a pretty good idea what I like and don’t like and what looks good on me for a long time, but I wanted to further clarify that. As it turns out, Pinterest is the perfect tool to do that. If you’re new to Pinterest, you can find a simple tutorial to help you get started here.
So, how can you use Pinterest to identify your own personal style? First, create a virtual bulletin board, simply called a board on Pinterest, and begin pinning images of styles that you like, that you think you would be comfortable wearing, that might convey the kind of message you want to send about yourself.

Once you have a collection of images, look for common elements. These might include colour, cut, prints or solids, timeless or trendy, minimalist or extravagant, accessories, and footwear.
Now, before you decide that you need to go shopping for a whole new wardrobe, shop your own closet. Which of the style elements that you’ve identified are already there? Using the images on your board as inspiration, try putting the things you already own together in new and different ways. Have fun developing your own personal style, a style that tells people who you are!
Here are a sample of the photos that I’ve pinned to my “My Style” board.
It’s easy to see that some of my common elements include:
- neutral colours (grey, navy, cream, beige, khaki)
- classy, but casual
- comfortable fit
- solid colours, Breton stripes, occasional prints
- hats!
- flat shoes, sneakers, and boots
Now let’s look at how I used pieces from my closet to create a look that fits my classy, but casual style.

In this outfit, I incorporated neutral colours (dark navy, grey, and white) and Breton stripes, comfy casual fit, and flat shoes. I added a pop of colour (burgundy) and pattern mixing with the scarf and shoes. Most important of all, I feel like me when I’m dressed like this because it fits my personal style.